House of Instagram Japan explores how immersive XR technologies and motion-capture–driven stage experiences can transform live events into participatory brand environments. By blending physical performance, real-time digital visuals, and audience interaction, the project reimagines the event as a dynamic space where creators, speakers, and guests actively shape and experience Instagram’s creative ecosystem.

By embedding Meta’s immersive technologies across both the live stage and XR experience, the project demonstrates how an event can operate as an Instagram brand experience—where motion capture performances, real-time 3D visuals, and XR interactions collectively drive participation, content creation, and social sharing within the platform.

This C-Suite MR Showcase explores how a lightweight mixed reality experience can function as an executive-facing elevator pitch—allowing enterprise leaders to directly experience the business value of Meta Quest 3 and 3S through spatial, scenario-based storytelling.

Designed for APAC partners and enterprise decision-makers, the MR experience functions as a focused elevator pitch, allowing Meta Quest’s enterprise value to be experienced directly. To support executive conversations beyond headset-based settings, a complementary AR layer adapts the narrative to mobile and on-site contexts.

Together, the MR showcase and AR companion experience address different presentation contexts—headset-based immersion and mobile accessibility—forming a flexible XR framework that makes Meta Quest’s enterprise value tangible across diverse executive, partner, and on-site environments.

The Orbstellar: Metaspace exhibition explores the possibilities that emerge when NFT ownership grants participants the ability to fully immerse themselves in and shape the works they help create. The participatory approach and immersive technologies reimagine what it means to conceive, own, and experience non-fungible tokens as art.

With access granted via NFT coins, visitors discover an area featuring minerals and rocks for appreciating, playing and learning from. Visitors accumulate specific specimens within their personal web app collection by scanning QR codes or unlocking mission rewards.

The immersive mirror room presents the NFT galaxy nebula as a work in progress, adapting its visual progression stage by stage through alignment with user planets, empowering visitors to contribute to the collectively authored work of art.

At the end of the journey, visitors mint their most meaningful moments and virtual artifacts as singular NFT artworks on the Orbstellar blockchain, forever embedding their contributions within this collaborative artistic vision.

Inspired by the literature "Stellar Moments of Humankind", the song captures pivotal moments in the lives of great figures who changed humanity. We aimed to frame the project as more than a music video - an entire 360° VR universe where fans can recreate these "stellar moments".

Therefore, in this project, we have the music video itself under XR production to visualize the themes of the song, and the 360° VR part for fans and NFT owners to fully immerse themselves within the virtual worlds inspired by the lyrics.

The immersive 360° VR Metaverse gives fans and NFT owners alike a chance to fully experience Orbstellar's song "Stellar Moments of Humankind" from within a virtual world. The 360° VR experience acts as a metaverse for bringing together the artist's fanbase and creating a shared virtual space for community.

Within the experience, users can submit their own planets and texts to contribute to the metaverse, enriching the virtual world and sharing with other participants throughout the travel. The metaverse serves as a collective stage where fans unite through shared wonder, appreciation and creativity. By participating in building this virtual universe together, NFT owners and fans forge connections that transcend the isolated ownership of static digital assets.

In the perspective of the user, they follow through one's possible full death journey, going through the initial moment of death, an out of body experience viewing one's own lifeless body, traveling down a dark tunnel towards a light, encountering the grim reaper who guides the user through reflecting on their life, relationships, actions and guilt while in this afterlife simulation. This simulated death journey is intended to provoke deep introspection and thoughts that could reveal one's true innocence or guilt to the algorithm's analysis.

Smogpunk is an immersive cyberpunk VR education game aimed at addressing drug abuse among at-risk youth. The game is set up at Caritas Centres and other youth outreach organizations to attract young people as an initial bridge for providing social services and guidance.

Players enter a futuristic cyberpunk cityscape choked with pollution and smog. The streets are filled with gangs, drug dealers, and organized crime. However, a Resistance movement has formed to combat the darkness spreading throughout the city. Players join the fight as recruits for the Resistance, using a combination of physical combat, helicopter combat, and stealth to disable operations of the drug dealers and criminal syndicates.

The narrative is interactive, and players' choices shape how the story unfolds. The game utilizes a more subtle "soft" educational approach, showing players how their actions within the game can make a positive difference in the city and inspire others to join the cause. The overall message is one of hope, empowerment and community rebuilding through non-violent means.

"Cinemorpheque" is an immersive interactive installation inspired by classic Hong Kong cinema. The installation uses machine learning algorithms to recreate the four seasons from classic Hong Kong cinema, paying homage to the rich heritage of the city's film industry.

By manipulating particles, the installation creates immersive scenes that depict the changing seasons of spring, summer, autumn, and winter, allowing viewers to experience the seamless transitions between these landscapes. The audience can use their hands to control the flow of time and manipulate the seasons, putting them in the mindset of film directors.

This work also showcases the advances in virtual production that allow us to manipulate scenes with greater precision. The result is a multisensory experience that merges art and cinema into a single, captivating work, inviting viewers to explore the beauty and nostalgia of Hong Kong's cinematic heritage in a new and exciting way.

"AltiLeap" utilizes web augmented reality (WebAR) technologies to bring AIA's history and ethos to life. The experience combines augmented reality (AR), GLTF 3D modeling and animation, location tracking, Unreal real-time visuals, and LED installation to create the overall immersive environment.

Artistic koi models were created in Blender and animated along motion paths in AR.js and Three.js. Fish locations are tracked with orientation sensors. As koi swim through the AR scene, models are delibrately placed onto the LED screen installation real-time visuals, so an interactive and seamless transition eventually connect the digital and physical worlds.

The "Exploring Peru" Campaign is an immersive project aimed at providing audiences with a dynamic and captivating cultural experience of Peru. Through the use of 360° video production and augmented reality marketing app, this project aims to transport viewers into the heart of Peru's rich cultural heritage. Audiences will have the opportunity to delve into the country's vibrant craftsmanship, do-it-yourself (DIY) traditions, and iconic food culture, all from the comfort of their own homes.

Tuen Mun River has flowed through history for centuries, inspiring ancient poets from the Tang Dynasty to write poems such as "Songs of Floating Waves" and "Poem on Farewell".

The artwork "Floating Waves" brings together the physical and virtual worlds, bridging the past and present through a combination of kinetic glass sculpture and augmented reality that replicates the dynamic rolling waves and ambient sounds described in those ancient poems.

Using the augmented reality web app, visitors can create an immersive experience by generating and overlaying visual ripples onto the riverscape through a virtual Monome. They can use preset sounds to create their own music and visuals, and the results work in harmony to transform the river into an artistic medium, if only for a moment.

This collaboration between visitors and the virtual Monome recalls the creativity that has flowed through this place across time, creating a meaningful connection between past and present.

Sentient Mirror explores the power of social labeling and stereotyping through a participatory interactive art approach.

Labels and assumptions based on external factors like race, gender, age, and appearance shape how we understand and interact with one another. By collecting labels from audiences and generating visual interpretations through AI, this project targets to make these unseen social mechanisms visible and tangible.

Next, in the center installation, labels from the database are composited onto new audiences' self images. It creates opportunities for self-reflection, questioning of preconceived notions, and re-imagining of self and other.

This process can potentially cultivate empathy, disrupt stereotyping, and provide an opportunity for personal and social progress through heightened self and social awareness.

This project created an extended reality experience to augment an opening ceremony. The goal was to map virtual assets onto the real ceremony venue to combine the virtual and physical worlds. An exact copy of the ceremony venue was built in Unreal Engine using CAD and photos for reference.

Characters and creatures were imported and created from scratch and rigged/animated to bring the extended reality to life. Real-time lighting/reflection capture made virtual and physical light sources interact realistically. Post-processing effects further blended the virtual and real worlds.

"For everything there is a season."

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Buddhist art embodies a deep connection between Buddhism and the lotus flower, which is considered a sacred offering. By offering flowers, one can purify negative karma and show devotion to the Buddha.

 Flowers also symbolize tranquility, tenderness, and beauty, making them a powerful tool for clearing the mind and decorating sacred spaces.

At the concert, the audience experiences a fusion of tradition and technology through Hotolus - the Lotus Hologram. By projecting a floating lotus onto the stage with their smartphones, they can offer flowers to the Buddha in a stunning and modern way.

This digital art piece enhances the meaningful practice of flower offerings by infusing it with higher aesthetics.

This "Spartan Race 360° Livestreaming" project captures the thrilling Spartan Race in Hong Kong through cutting-edge 360° video production and livestreaming on Facebook. We bring viewers an unparalleled front-row experience of this epic sports event, merging the excitement of the race with immersive technology.