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Lui Cheung  |  Projects.

#360 Video Production #Cultural Experience #Video Editing #Video Stitching #Creative Concept

Exploring Peru: 360° & AR Cultural Campaign

360° Video, AR Filter

2021 / Consulate of Peru in Hong Kong

The "Exploring Peru" Campaign is an immersive project aimed at providing audiences with a dynamic and captivating cultural experience of Peru. Through the use of 360° video production and augmented reality marketing app, this project aims to transport viewers into the heart of Peru's rich cultural heritage. Audiences will have the opportunity to delve into the country's vibrant craftsmanship, do-it-yourself (DIY) traditions, and iconic food culture, all from the comfort of their own homes.

Augmented Reality Filter

This creative money mask filter depicts symbols of Peru's culture and history, representing the country's identity and traditions.

Fun AR filter that lets audiences wear a colorful Peru dancer mask. The intricate and vibrant mask brings Peruvian culture to life.

360° DIY Tutorial

Chef prepares traditional Peruvian fish dish with flavorful spices and expertise.

Skilled artisan creates colorful earrings with DIY designs.

The cultural project's 360/AR activities eventually highlights Peru's tourism potential with immersive marketing strategies.

Client

Consulate of Peru in Hong Kong

Roles In This Project

Designer — Video/AR Production

Teammates

Director Philipe Gérard

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