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Lui Cheung  |  Projects.

What if an MR elevator pitch could make Meta Quest’s enterprise value immediately tangible to C-level leaders?

Meta Quest 3:

Meta for Work & Education — A C-Suite MR Showcase

MR Production & Executive Experience Enablement

2025 / Meta Singapore, APAC


This C-Suite MR Showcase explores how a lightweight mixed reality experience can function as an executive-facing elevator pitch—allowing enterprise leaders to directly experience the business value of Meta Quest 3 and 3S through spatial, scenario-based storytelling.

A narrative MR showcase illustrating how MR applications coexist naturally within professional and organizational settings.

A guided mixed reality entry point introducing Meta Quest’s enterprise value through intuitive spatial UI and executive-friendly interactions, establishing immediate context and potential.

From there, spatial visualization of 3D assets and digital twins enables teams to assess complexity, scale, and business impact at a glance.

Building on this foundation, Meta AI supports visual explanations and contextual insights within a mixed reality workspace, helping teams quickly interpret information and inform decision-making.

Finally, Horizon meeting scenarios extend familiar video-call experiences into immersive MR environments, enabling shared presence and spatial communication for executive collaboration.

Designed for APAC partners and enterprise decision-makers, the MR experience functions as a focused elevator pitch, allowing Meta Quest’s enterprise value to be experienced directly. To support executive conversations beyond headset-based settings, a complementary AR layer adapts the narrative to mobile and on-site contexts.

AR Companion Experience

AR virtual try-on experience allowing users to preview Meta Quest fit and form, reducing adoption barriers through familiarity.

Meta Quest overview introduces headset features and capabilities through 3D, easy-to-grasp explanations.

Demonstration of controller and hand-based interactions, highlighting natural input and intuitive control.

Partner Team

Meta for Work Singapore

Roles In This Project

AR Producer — Creative Direction, Spatial Design, Experience Design

Teams

Project Manager Yethoven Tukimin

XR Technician TPGXR EMEA

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